Photography © Lié Studio
Identical twins Amalie and Cecilie Moosgaard built Lié Studio on a simple, stubborn idea: make the pieces you will still reach for in ten years. Five years in, the Copenhagen label has grown from a handful of silver hoops into a quiet universe of jewellery, leather, eyewear and now knitwear.
There is a particular kind of object that never asks for attention. A gold chain you forget you are wearing. A bag that goes from the office to dinner without a second thought. A pair of earrings that looks as right with a white shirt as it does with a slip dress. These are the things that end up defining a wardrobe, precisely because they never try to.
Founded in Copenhagen in late 2021, Lié Studio has made this its territory: modern, pared-back pieces for the everyday uniform, designed to be worn again and again. It begins, fittingly, with two people who have been finishing each other's sentences their whole lives.
Photography © Lié Studio
Amalie and Cecilie Moosgaard were 15 when they started modelling, travelling the world side by side long before most of their peers had left home. Those years, they have said, made them grow up quickly and taught them to lean on each other completely. That sense of security became the foundation of the business.
Their outfit posts, started almost by accident nearly a decade ago, built a following of close to a million. When they launched a brand of their own, the audience was already there; what mattered was giving it something worth keeping. Even the name is a quiet act of sisterhood. Lié is formed from the last three letters of both their first names, Amalie and Cecilie. With an acute accent added, it becomes the French word for linked, or connected.
Today the roles are clearly drawn: Amalie is Creative Director, Cecilie is CEO. Each describes the other with affection. Amalie is the driven one, the go-getter; Cecilie brings structure and thoughtfulness. Asked how they found the courage to build the company, Cecilie's answer is simple: "We wouldn't have done it alone."
That closeness shaped the brand, and its brief was personal from the start. Years in the fashion industry had shown the sisters how a busy woman actually dresses: quickly, repeatedly, from a small set of things she trusts. Jewellery, they realised, was the ideal way to finish that uniform. It is not tied to a season, and it is the detail that makes an outfit feel like yours.
They have been candid that the early design process was, in their own word, narcissistic. They sat at the table and described exactly what they wanted to wear, and nothing else. "If we don't want to wear it ourselves, we won't make it," Amalie told Vogue Scandinavia ahead of the launch. It is a test that still governs every collection, and it is why the sisters double as the faces of the brand: their own feeds are the clearest demonstration of how the pieces live.
“If we don’t want to wear it ourselves, we won’t make it.”
Their aesthetic is classic, effortless and minimal, with Carolyn Bessette Kennedy's 1990s wardrobe as a long-standing reference: nothing flashy, everything still current decades later. Many pieces are named after women close to them, from their mother and grandmother to friends. The Laura necklace, the first thing they ever designed, set the tone.
When Lié Studio launched in November 2021, it was with a tight edit of sculptural pieces in silver and gold. By 2023 it had been nominated for New Name of the Year at the Danish ELLE Awards and debuted on Net-a-Porter. Stockists now include Nordstrom, 24S and LuisaViaRoma. The third year was the turning point. The sisters opened their first shop in Copenhagen, created with architect Julius Nielsen, and launched leather goods made in Portugal, a category more than two years in development. By its fourth birthday, Lié had moved into new offices and, in the founders' own framing, matured from a jewellery label into an accessories brand. Jewellery remains the core. But 2026 has been a year of considered expansion:
Eyewear — June 2026: A debut sunglasses line in Italian acetate, in three shapes: Lee, Matteo and Robyn.
LESSE — May 2026: A limited collaboration in repurposed Italian leather that sold out within a week.
TRICOT x LIÉ STUDIO — Autumn 2026: The brand's first knitwear: close-fitting polos and a skirt in Italian yarns and recycled cashmere.
The knitwear is a quiet signal of where the sisters have always said they are heading: a complete lifestyle brand of timeless wardrobe staples, built one considered category at a time.
So what makes the sisters so sure their pieces will last? Their answer comes back to three things:
They are designed to be repeated — Every piece is judged on whether it can move through a whole day, from a morning meeting to a dinner, without needing to be swapped out. The goal, as they put it, is jewellery and accessories you can wear over and over again for any occasion. A piece that only works once has failed the brief.
They are made properly — Versatility never comes at the expense of craft: silver and gold jewellery, leather from Portugal, Italian acetate frames, recycled cashmere knits. Quality is what allows a classic to stay classic.
They are tested on real lives — Because the founders design for themselves first, every piece has already survived the scrutiny of two people who wear it daily. Inspiration comes less from trends than from ordinary moments: someone cycling to work, a colleague in a thrifted find, a slow Sunday walk. The ambition, in the sisters' words, is to make something just as timeless, but with a more modern take than the classics they grew up admiring.
It would be easy to read Lié Studio as a story about two well-dressed sisters with a large audience. That is where it began, but it is not why it works. What has carried the brand from a single necklace to a shop, a leather line, eyewear and knitwear is a discipline that is rarer than good taste: the patience to wait until something is right, and the refusal to make anything they would not wear themselves.
In a market built on newness, the Moosgaard sisters have built a business on the opposite. Their pieces are meant to be forgotten in the best possible way, worn so often they stop feeling like purchases and start feeling like part of you. Much like the name itself, everything here is linked: two sisters, the women they design for, and the wardrobe they hope will outlast every trend.